Famous as the host city of the 2018 PyeongChang Winter Olympics and a year-round resort destination, PyeongChang offers a wealth of attractions for every season. Located at an average altitude of 700 meters, it enjoys cool summers and heavy snowfall in winter. This unique climate draws visitors throughout the year. In spring and summer, you can take in refreshing breezes and lush green landscapes, while autumn brings a burst of visitors to Bongpyeong, the setting of the novel "When Buckwheat Flowers Bloom." In winter, snow-covered scenery and a variety of winter sports make it an ideal destination for families, friends, and couples alike. For those planning a trip to PyeongChang, we present the top spots most visited by travelers in 2024, based on ROIKU’s mobility big data.
Here are the top 10 destinations most visited by travelers touring PyeongChang with ROIKU’s tourist taxi service.
Leading the list is the Odosan Woljeongsa Temple Fir Tree Forest Trail, where you can enjoy beautiful natural scenery year-round. The expansive Daegwallyeong Samyang Roundhill and Daegwallyeong Sky Ranch, where you can spend time with animals in vast open fields, are also popular choices. Other highlights include the picturesque Herb Nara Farm, Mill Bridge, and the Balwangsan Tourism Cable Car, offering a wide variety of experiences across PyeongChang.
We’ve gathered information on PyeongChang’s most popular attractions to help you plan your trip.
The fir tree forest at Woljeongsa Temple in Odaesan is one of Korea’s three great fir forests, with over 1,700 trees releasing phytoncides for forest therapy. The flat 1.9 km path from Iljumun Gate to the temple is an easy, scenic walk, featuring drama filming sites, rest areas, and Odaechon Stream. Try walking barefoot on the soft red clay path, then rinse your feet in the stream. Afterward, visit Woljeongsa or relax in a nearby café.
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Balwangsan Cable Car in Pyeongchang offers a comfortable ride to the 1,458-meter summit, covering 3.7 km in about 20 minutes. Spacious 8-seat cabins with Bluetooth allow you to enjoy music while taking in mountain views. A short hike from the top station leads to the peak, Korea’s 12th highest, with breathtaking vistas—especially magical in winter when coated in frost. At the top, cafés and restaurants offer scenic dining experiences.
03-16(Mon) 09:00 ~ 19:00
03-17(Tue) 09:00 ~ 19:00
03-18(Wed) 09:00 ~ 19:00
03-19(Thu) 09:00 ~ 19:00
03-20(Fri) 09:00 ~ 19:00
03-21(Sat) 09:00 ~ 19:00
03-22(Sun) 09:00 ~ 19:00
이용요금 : 25,000 KRW (adult) (왕복)
이용요금 : 21,000 KRW (child) (왕복)
이용요금 : 21,000 KRW (adult) (편도)
이용요금 : 17,000 KRW (child) (편도)
Samyang Roundhill in Daegwallyeong is a vast highland ranch with 6 million pyeong of pasture, yew forests, wind turbines, and grazing sheep, calves, and ostriches. Visitors can feed the animals, watch sheepdog shows in summer, and take shuttle buses or drive to hilltop observatories. The ranch store sells dairy products made from fresh milk, and seasonal landscapes—from green meadows to snowy hills—make it a year-round photo destination.
03-16(Mon) 09:00 ~ 17:00
03-17(Tue) 09:00 ~ 17:00
03-18(Wed) 09:00 ~ 17:00
03-19(Thu) 09:00 ~ 17:00
03-20(Fri) 09:00 ~ 17:00
03-21(Sat) 09:00 ~ 17:00
03-22(Sun) 09:00 ~ 17:00
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연중무휴, 동절기(11월~4월) 16:30까지
이용요금 : 12,000 KRW (만 19세이상)
이용요금 : 10,000 KRW (36개월 이상, 초/중/고등학생)
이용요금 : 9,000 KRW (우대(경로우대 (만 65세이상), 장애 4~6급, 장애 1~3급 보호자 1인 추가, 국가 유공자))
이용요금 free (36개월 미만, 장애 1~3급, 생활보호대상자인 학생, 평창군민)
Sky Ranch in Daegwallyeong, once a private dairy farm, is now open to the public as Korea’s first eco-friendly experiential ranch. Tractor tours carry visitors to the summit in 15 minutes, passing scenic pastures. Popular activities include feeding black sheep, cows, goats, horses, rabbits, and guinea pigs. The café offers dairy treats like yogurt ice cream and milk tea, and horseback riding experiences add to the adventure.
03-16(Mon) 09:00 ~ 17:30
03-17(Tue) 09:00 ~ 17:30
03-18(Wed) 09:00 ~ 17:30
03-19(Thu) 09:00 ~ 17:30
03-20(Fri) 09:00 ~ 17:30
03-21(Sat) 09:00 ~ 17:30
03-22(Sun) 09:00 ~ 17:30
입장료 : 8,000 KRW (adult)
입장료 : 6,000 KRW (child)
건초주기 : 2,000 KRW
트랙터마차 : 10,000 KRW (adult)
트렉터마차 : 8,000 KRW (child)
입장료 : 5,000 KRW () (반려견)
트랙터마차 : 5,000 KRW (반려견)
Sangwonsa Temple, founded in the Silla period, is a thousand-year-old Buddhist site steeped in legend. Notable cultural treasures include statues of Manjusri and the oldest surviving bronze bell in Korea, cast in 725. The temple is also a gateway to hiking trails like the 9 km Seonjae Trail to Woljeongsa, and a visit to Jeokmyeolbogung near Odaesan’s summit offers both spiritual and scenic rewards.
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Herbnara Farm, Korea’s first herb-themed attraction, delights the senses with colorful gardens, herbal cuisine, and hands-on activities. Stroll themed gardens, dine in the herb restaurant, or join workshops for soap or candle making. The on-site museum deepens your knowledge, while the pension offers an overnight stay surrounded by fragrant nature.
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Daegwallyeong Sheep Ranch is an eco-friendly pasture focused on animal welfare and forest conservation. The 1.2 km walking path passes meadows and a wooden hut photo spot. Visitors can feed the sheep and relax by a bonfire afterward, enjoying hot chocolate or ice cream. The gift shop sells sheep-themed souvenirs, making it a charming stop year-round.
03-16(Mon) 09:00 ~ 17:30
03-17(Tue) 09:00 ~ 17:30
03-18(Wed) 09:00 ~ 17:30
03-19(Thu) 09:00 ~ 17:30
03-20(Fri) 09:00 ~ 17:30
03-21(Sat) 09:00 ~ 17:30
03-22(Sun) 09:00 ~ 17:30
입장료 : 9,000 KRW (adult)
입장료 : 7,000 KRW (child)
먹이주기 체험(건초) : 1,000 KRW
Woljeongsa Temple in Pyeongchang, founded in the Silla era, is a major Buddhist center known for its natural beauty and cultural heritage. The temple houses treasures like the Octagonal Nine-story Stone Pagoda and offers temple stay programs with meditation and Buddhist rituals. The 9 km Seonjae Trail to Sangwonsa is a beloved forest walk, and on-site yoga programs offer deeper relaxation.
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입장료 : 5,000 KRW (문화재구역)
입장료 : 1,500 KRW (Teenager) (문화재구역)
입장료 : 500 KRW (child) (문화재구역)
Milbridge, located in Odaesan National Park, is a forest retreat named after the nearby Bangadari Spring. Surrounded by a 60-year-old fir forest, it offers lodging, trails, a mineral spring experience, galleries, and cafés. Choose from three forest trail courses, taste mineral-rich spring water, and unwind in peaceful natural surroundings.
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Gwangcheon Seongul Cave, Pyeongchang’s third largest, stretches 850 meters and invites visitors to explore its stalagmites, stalactites, and underground wildlife. Safe walkways and lighting make the journey comfortable, while the visitor center offers insights into the cave’s formation. The cool interior is refreshing in summer, and nearby rest areas provide spots to relax after the adventure.
03-16(Mon) 09:00 ~ 18:00
03-17(Tue) 09:00 ~ 18:00
03-18(Wed) 09:00 ~ 18:00
03-19(Thu) 09:00 ~ 18:00
03-20(Fri) 09:00 ~ 18:00
03-21(Sat) 09:00 ~ 18:00
03-22(Sun) 09:00 ~ 18:00
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매표마감 17:30
입장료 : 5,000 KRW
입장료 : 4,000 KRW (Teenager)
입장료 : 3,000 KRW (child)
PyeongChang is a beloved destination where you can enjoy stunning natural landscapes and a variety of activities in every season. However, the considerable distances between attractions and the limited public transportation options can pose challenges during your trip. Sudden changes in weather may also disrupt your plans, especially for first-time visitors. To make your journey easier, LOYQU provides comfortable transportation between popular sights.
If you want to explore PyeongChang’s top destinations with ease, we recommend the LOYQU Taxi Tour.
LOYQU is a tailored mobility service for travelers. In partnership with tourism-certified taxi drivers across local governments nationwide, we deliver highly reliable service so you can explore destinations faster and more conveniently than by public transport. With guidance from experienced drivers, you’ll get recommendations for great restaurants and hot spots and enjoy a relaxed trip without parking worries. It’s especially useful where public transport is inconvenient or attractions are far apart. From start to finish, with LOYQU you’ll experience a safe, comfortable journey.
LOYQU’s veteran drivers are trained tourism-taxi professionals — not only friendly but highly knowledgeable about destinations. Even if your plan isn’t fixed or the weather changes unexpectedly, you can keep enjoying the trip with their recommended spots. Driver service fees are included in LOYQU, so you don’t need to worry about tips or meals. Whichever driver you go with, you’ll have a satisfying journey.
With LOYQU Taxi Tour, anyone can travel freely without a license. It is especially useful in cities where attractions are far apart and public transportation is inconvenient. You can use the taxi freely within the set time, which is economical and, above all, saves time and energy so you can fully enjoy your trip.
The LOYQU mobile application offers even more features. You can quickly plan your trip through city-specific recommended courses, and choose your preferred driver through reviews. Select your desired city, attractions, and driver through the application and enjoy your trip freely.
This article has been reconstructed based on the original Naver Blog post. Please check the original for full details.
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